THE CONCEPT
BEHIND OUR STORE

CTRLZAK Studio have created a space where rhythm co-exists with diversity in perfect harmony. You're invited to discover the ideal shape and colour of the shoes for your next important occasion, or will complement your everyday outfits.

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Femme Fanatique is a space dedicated to the world of tango. Its design interprets the essence and the posture of the dance while emphasizing at the same time the process and the quality of the product.

Technique and improvisation, discipline and creativity are the elements that within the space of an embrace form the true nature of tango. As a milonga, CTRLZAK's design positions in space the various elements that embrace the visitor within the store.

The specially designed display wall that functions as the main exhibition area for the creations of Femme Fanatique is not static but instead permits a multitude of diverse arrangements as it happens in tango where nothing is predetermined but instead is created through the tempto and the rhythm of the music.

In tango the movement of the whole body is important, starting from the feet themselves while placing emphasis on the main axis of the body which becomes a connection link through the couple's embrace. This is represented by a central installation where the shoes follow the basic steps of the dance encased under protective glass domes underneath weighted lines that indicate the precious creations. The suspended lines become the 'fil rouge' that symbolizes the common axis that a tango couple should have, a unique balance that makes reference to the body's correct posture within space.